Our latest project is to create a logo using client’s name, and continue with her service profile website and marketing material. This is not a difficult project and rather easy if you are thinking from the perspective of putting a few letters together, select a fonts, select a colour or two, or even three and call it a design. It is the typical mindset of many people when come to logo design and wondering why they need to pay an experience designer to do the design for them. The truth is, here in our studio…we consider more factor than just putting a few letters, fonts and colours, to produce what merely pleasing to the eyes.
Here’s the (
long) sum-up list of design factors…
- Personality Consideration
Understanding the Client’s Personality, Taste, Style, Character & Preference. We strongly believed the “Name” logo need to present who the client is. The personally and vision. It should give the very best first impression of our client and his/her service.
- Media Consideration
Logo must works in ALL Media (TV, Computer, Tablet, Phone, Print, Newspaper). Logo that works on print may look terrible on screen or vise-versa.
- Shape Consideration
Logo can be shape in landscape, portrait, rounded, square and etc. The key if how these logo will be used in different media environment. Will it be effective in the layout design for all media.
- Culture Consideration
Living in the global village today, we need to consider if the logo design clash with other country culture and laws. We must avoid all possible element which will in one way or another causing uneasiness and misunderstanding which will ruin the impression we aim for produce for our client.
- Uniquely Consideration
Is the logo unique or it look like some famous/
unknownbrand? We often run through the image search to ensure that the logo is uniquely shape and no one else is using the same/ similar design as we do. This is also the prerequisite for trademark registration.
The conclusion, we do so much more behind the scene to generate what it appear to be putting a few letters, fonts and colours. 🙂